Sam Sanders

Sam has worked at Vermont Public Radio since October 1978 in various capacities â

How Do You Market To Millennials?

Feb 24, 2015

For the last few months, NPR has been looking into millennials, as part of our series called New Boom. This group, some 80 million strong, spends over $1 trillion a year by some estimates. So, we wondered: How should brands and advertisers go about reaching millennials if they're so powerful, but also so different, than generations before them?

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A Montana homeowner who killed a German exchange student trespassing on his property last year has been sentenced to 70 years in prison, with no possibility of parole for 20 years.

Ed Sabol's first film for the NFL was of the 1962 championship game between the Green Bay Packers and the New York Giants. He opened with panoramic views, planes flying by and trains rolling on the tracks.

Sabol's crew filmed in 15 degree weather with frozen cameras. They weren't just filming football. They were making cinema. Just a few years later, Ed Sabol became head of NFL Films. And then he and his son, Steve, revolutionized the way we watch sports.

Rapper, husband of Beyonce and all-around business mogul Jay Z (also known as Shawn Carter) is set to enter the growing streaming music industry. Late last week, a subsidiary of Jay Z's S. Carter Enterprises called Project Panther Bidcom Ltd. made a $56.2 million dollar bid for the Swedish streaming company Aspiro. Aspiro's board unanimously approved the deal. A vote from shareholders is still to come.

The Air Force has picked a new Air Force One, the Boeing 747-8, and it wasn't even a close race. In a statement announcing the pick, the Air Force said the decision was made "through a Determinations and Findings document, which "authorizes the commercial aircraft purchase by other than full and open competition."

Waze, the popular navigation app boasting more than 50 million users worldwide, has a new critic: police officers. Over the past few weeks, law enforcement officials have been urging the app and its owner, Google, to disable a feature that allows users to report when they've spotted a police officer, in real time, for all other Waze users to see.

Sergio Kopelev, a reserve sheriff in Orange County, Calif., is one of the law enforcement officials behind the push to remove Waze's police tracker. He says he first discovered the feature through his family.

By the time you read this post, asteroid 2004 BL86 will already have come as close to us as it's going to get as it flies by Earth. At about 11:19 a.m. ET today, it was nearly 745,000 miles away from our planet. That's only about three times the distance from the Earth to the moon.

But don't worry, you may still be able to catch a glimpse of the huge hunk of rock tonight.

When and how can I see the asteroid?

The Obama administration is proposing new protections for large portions of the Arctic National Wildlife Refuge (ANWR). The U.S. Department of Interior says it's the first time it's recommended additional protections and that their new recommendations have the potential to be one of the largest conservation measures "since Congress passed the visionary Wilderness Act over 50 years ago."

The gold and blue mask of King Tutankhamun, perhaps the most famous piece of Egyptian art in the world, has glue on its face.

Multiple sources are reporting that during a routine cleaning last year, Tutankhamun's long blue beard snapped off the mask. Curators rushed to fix it, and epoxyed the beard back on. But the fix was bad. The glue shows, and the mask is scratched.

Facebook's on a mission to make your News Feed a little more truthful.

The social media giant has announced it will start doing more to alert users when stories they're seeing in their feeds are fake. And it will allow users to start flagging hoaxes themselves. But Facebook says it won't remove false stories. And the company says it won't start "reviewing content and making a determination on its accuracy."

After more than five years away, and at a significantly smaller weight, J.C. Penney Co.'s print catalog is back. The company discontinued its often 1,000-page "Big Book" in 2009 and phased out several smaller, specialty catalogs over the past few years as well. But the company announced this week that it's re-entering the print catalog game.

Google Glass Phase 1 is officially over. The Google Glass team posted a statement with the news to Google+ today. But the announcement says that Glass is not dead, it's just going through a "transition," and that the Google Glass team is "continuing to build for the future." The first, "Explorer," version of Glass was, according to the team, an "open beta" version, or basically a big, public test of the new product. The team didn't give a timeline for future versions.

Last Wednesday, a federal judge overturned California's ban on the sale of foie gras, the delicacy made from the livers of fatty ducks and geese that have often been force-fed. The ban was approved by California voters in 2004, and went into effect in 2012.

Since the ban was overturned, some chefs using foie gras in their menus have been receiving threats.

Update at 6:46pm ET:

On their 19th day of climbing, Tommy Caldwell and Kevin Jorgeson reached the top of El Capitan in California's Yosemite National Park at 3:25 p.m. PT. The Los Angeles Times reports the climbers' families were waiting for them at the summit. From The New York Times:

The Phi Kappa Psi fraternity at the center of a disputed Rolling Stone account of an alleged gang rape at the University of Virginia has been reinstated, according to a statement released on the school's website Monday.

The National Highway Traffic Safety Administration (NHTSA) has fined Honda $70 million, for according to NHTSA, "failing to report deaths, injuries, and certain warranty claims to the federal government." NHTSA says Honda failed to report 1,729 death and injury claims tied to their vehicles between 2003 and 2014, and that the company failed to submit "early warning reports identifying potential or actual safety issues." The NHTSA also claims Honda underreported warranty and customer dissatisfactio

One of the biggest transportation projects the country has ever seen broke ground Monday in Fresno, Calif. In theory, the much delayed high-speed rail line would allow a trip from Los Angeles to San Francisco in less than three hours, with speeds of over 200 mph.

The milestone comes six years after voters first approved an almost $10 billion bond act to fund the project. But that bond, plus about $3 billion in federal funds, still leaves the project about $55 billion short of the cost to get the line up and running by 2030.

Last October, California Gov. Jerry Brown signed a law that would ban single-use plastic bags at grocery and convenience stores, and allow shops to sell customers environmentally-friendly bags for 10 cents. Senate Bill 270 was set to take effect in July 2015.

House Majority Whip Steve Scalise, a Louisiana Republican, is facing criticism over a speech he reportedly made to a gathering of white supremacists in 2002. According to The Washington Post, the remarks were given at a conference of the European American Unity and Rights Organization, a group founded by David Duke, former Ku Klux Klan leader and Louisiana state legislator.

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

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Copyright 2014 NPR. To see more, visit http://www.npr.org/.

Invisible Children, the organization that made the viral video Kony 2012, will likely cease to exist at some point in 2015, the nonprofit's leadership says.

Greenpeace has apologized to the people of Peru after activists entered a highly restricted area to leave a message on ancient, sacred desert land.

Activists placed giant, yellow letters spelling out, "Time for change! The future is renewable. Greenpeace," near markings in the earth known as the Nazca lines.

Reuters reports that:

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

It's a pretty good time to be president of a private college, at least financially. The Chronicle of Higher Education just released its annual roundup of executive compensation for private college presidents, and it reports that Shirley Ann Jackson of Rensselaer Polytechnic Institute earned $7.1 million in 2012 alone. (2012 is the latest year federal tax documents with this information are currently available.)

Uber is riding high. The company announced its latest investment numbers Thursday, and they're impressive. Uber Technologies Inc. raised $1.2 billion in its latest round of financing, and is now valued at over $40 billion. Fortune magazine also reports that the ride-sharing service was recently authorized to sell up to $1.8 billion in stock.

Matthew and Grace Huang, an American couple who had been forced to remain in Qatar over the death of their adopted 8-year old daughter in 2013, have left the country en route to the United States.

On Sunday, an appeals court cleared the Huangs of all charges in their daughter's death, but as they arrived at the Hamad International Airport in Doha later that day to fly home to California, the couple were detained again. Qatari authorities said another appeal had been filed in their case and that they could not travel.

That travel ban was lifted Wednesday.

Wednesday marks the fifth anniversary of USAID subcontractor Alan Gross' detention in Cuba. Gross had been working on a covert program to improve Internet access for Jewish Cubans, giving out laptops and mobile phones while traveling in the country on a tourist visa. Gross was arrested on Dec. 3, 2009. A Cuban court found him guilty of crimes against the Cuban state in 2011, and sentenced him to 15 years in prison.

Nick Miroff previously reported on this story for NPR:

Since Tim Cook has been CEO of Apple, the company's market capitalization (or the value of its outstanding shares) has increased by more than $300 billion. On Nov. 26, it reached its highest level yet, almost $698 billion.

Numerically, this is a feat. Quartz says, "In nominal terms no company has ever been as big as Apple." Of course, Quartz goes on to say that, adjusted for inflation, Microsoft was bigger at its 1990s peak.

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