Broccoli, Eggplants & Avocados, How 'Food Bucks' Bring Produce Into Neighborhoods

Mar 15, 2018

Garisha Peoples stands in the kitchen of her first floor Rankin apartment while preparing a Russet potato for lunch. She cuts off the ends of the fist-sized tuber and then pops it in the microwave.

“I’m a potato fan. I like homemade French fries. I like the baked potatoes. I make cheesy potatoes. I do a lot with potatoes,” she said.

Garisha Peoples, 31, of Rankin holds a potato she bought with Food Bucks, a program to help people using food assistance to buy more fruits and vegetables.
Credit Sarah Boden / 90.5 WESA

It's the last of the Russet potatoes she purchased with Food Bucks, a program that helps those who qualify for the Supplemental Nutrition Assistance Program, or SNAP, to buy produce. Recent data show more than 153,000 people in Allegheny County are enrolled in SNAP and are therefore eligible for Food Bucks. 

In addition to the potatoes, Peoples also bought mushrooms with the Food Bucks, and she said next time she might pick up bell peppers.

“It’s convenient,” she said. “If you don’t have no money to get stuff you can go there and get the produce that you would need. If you need it for like a salad. Or anything you would need you that might not have, you can go there and use your bucks to get it.”

Currently, only nine stores in Pennsylvania, including three in the Pittsburgh area, accept Food Bucks.

There’s a Shop N’ Save in the Hill District, Dylamato’s Market in Hazelwood and the newest addition, Carl’s Café, which is only a three minute walk from Peoples’ apartment. The small neighborhood convenience store started with the program in January and so far has netted the shop $203.

This story is part of a collaboration between 90.5 WESA and PublicSource exploring food access in the Pittsburgh region.

With a scarlet red door and advertisements for Little Debbie cakes and Faygo soda plastered on the facade, Carl’s Cafe is hard to miss. Recently, shelves of sweets and sodas were rearranged to make room for more nutritious options.

 

The refrigerator case at Carl's Cafe now holds a variety of produce along with soft drinks.
Credit Sarah Boden / 90.5 WESA

“From bananas and apples and oranges, to avocados to eggplants, you name it we’ve got just about everything,” said owner Carl Lewis.

Every time someone spends $2 in SNAP benefits at Carl’s, they get a dollar back in Food Bucks, which can only be used for produce. Lewis said it’s been a hit, especially for broccoli.

“I didn’t have that in the beginning, and now I have to stock it every day because I have a lot of customers who really like it,” he said.

The Food Trust, a Philadelphia based nonprofit, started the Food Bucks program in that city in 2010. Emily Schmidlapp, the organization’s Pittsburgh Food Bucks Coordinator, said while people who qualify for the program are already receiving SNAP assistance to buy groceries, often that support isn’t enough.

Produce at Carl's Cafe sits on the front counter near the register.
Credit Sarah Boden / 90.5 WESA

"Something that’s neat about this program is that I can come in early in the month and buy my milk, and my bread, and my soup, and my more kind of stable items,” she said. “Then later in the month, if I don’t have any benefits left on my card, but I have a whole stack of food bucks at home, that means I’m going to be continuing to eating healthy food throughout the whole month.”

Most of the funding for Food Bucks comes from a U.S. Department of Agriculture's Food Insecurity Nutrition Incentive grant. At first the program only existed at farmers markets, including 22 in the Pittsburgh area. But farmers markets have limited hours.

Now, Food Bucks is expanding into brick and motor stores like Carl’s, in areas where it’s difficult to find quality, reasonably priced fruits and veggies. Schmidlapp said that means the whole neighborhood benefits, including those who don’t use SNAP.

Eggplants are one of Carl Lewis's favorite foods.
Credit Sarah Boden / 90.5 WESA

“This is bringing additional revenue into the store. It’s enabling Carl to carry more produce, and that benefits me if I’ve coming in and spending cash, cause I still have a bigger selection of produce to choose from,” she said.

Shop owner Carl Lewis says the program has also transformed his relationship with his customers.

“When you are providing something that a person has not had, but they have needed, so that’s changes the dynamic between my customer and me,” he said. “Now they’re looking at me as not only the shopkeep, but they’re looking at me as the person who has provided something that was missing for them.”

The Food Trust said it's looking for more grocers, big and small, to partner with in Pittsburgh to expand the Food Bucks program, so that regardless of where someone lives they have access to fresh produce.

90.5 WESA's Food Access Series was reported in collaboration with PublicSource.