The Business of Gluten Free

Feb 25, 2014

Rebecca Harris and Paul Guggenheimer
Credit Gregory Kallenberg

One of the newest food trends in recent years is an increase in gluten-free products. From grocers' shelves to bakeries, you're finding them everywhere. Contributor Rebecca Harris looks at gluten free products in this week's business segment.

The market for gluten-free is growing, and it took second place in Time Magazine’s top ten food trends in 2012.

The Girl Scouts have introduced a gluten-free chocolate chip cookie, and many people are just avoiding gluten in general.

Many brand names like General Mills have jumped on board, offering gluten-free cookie dough, pizza crust and other products.

Local Pittsburgh spots have been involved as well.

Gluuteny is a local gluten-free bakery in Squirrel Hill, offering baked goods that are both gluten-free and vegan friendly.

PNC Park opened Just4U, a concession stand that offers gluten-free, vegan and vegetarian products ranging from hot dogs to grilled cheese to beer.