It's hard to deny that it feels good to live an eco-friendly lifestyle by shopping green. But how sustainable is sustainable consumerism when it comes to your bottom line? Can green products actually improve your economic situation and the world, or does it take action? Michael Maniates Professor of Environmental Science and Political Science at Allegheny College and advisory board member for The Story of Stuff Project, talks about how to go beyond green consumerism.
See how Maniates thinks citizens (not shoppers) hold the keys for change: