As the Hispanic population in the Pittsburgh region grows, businesses touting authentic Latin food are flourishing.
These stores bring culture and exposure to the region, says business contributor Rebecca Harris, Director of the Center for Women’s Entrepreneurship at Chatham University.
They’re also providing area grocery stores with Latin American and Mexican items to fill the ever-increasing demand.
Harris is seeing young Latino professionals and families opening restaurants with “authentic” cuisine and stores that cater to a very specific demographic. Harris, says any new business owner must understand that the niche market is the only way to be successful in modern markets.
She says Hispanic entrepreneurs can turn to the Pittsburgh Metropolitan Area Hispanic Chamber of Commerce or an array of programs available in Pittsburgh colleges for advocacy and advice in starting a business.