They're trying to keep a stiff upper lip in Missouri, but the ruggedly handsome truth is that the American Mustache Institute is relocating from St. Louis to Pittsburgh.
The Mustache Institute released the news Friday morning. The group calls itself the world's only facial hair advocacy and research organization.
Pittsburgh City Councilwoman Theresa Kail-Smith says in a statement that attracting the Mustache Institute is a significant win "from an economic development and good looks standpoint." A press conference at City Hall is scheduled for 11 a.m.
Pittsburgh resident Dr. Adam Paul Causgrove, the new president of the Mustache Institute, says Pittsburgh has a rich history of "accommodating the sexually dynamic Mustached American lifestyle."
Pittsburgh will also now host the annual "Stache Bash" charity event, starting in October.
Copyright 2013 The Associated Press.