According to a recent study done by Emory University, Steelers fans take losses harder than any other fan base in the NFL.
Manish Tripathi, assistant professor of Marketing at Emory University focused the research on fans' emotional responses and found out why it's more than just a game to Steelers faithful.
He says he used instantaneous social networking strategies to gauge the mood of fans after winning or losing.
“We were looking at Twitter data," Tripathi said. "Twitter and social media is something that’s been out there for a while now and everyone knows it’s important. We started doing some exploration, almost using it as a market research technique. Twitter gives us a means of instant feedback about what fans think about their teams.”