Audrey Guskey

Economy & Business
8:00 am
Fri November 21, 2014

Light Up Night Expected To Light Up Cash Registers

With an estimated 850,000 holiday celebrants heading into downtown Pittsburgh this weekend for Light Up Night and the carryover events Saturday, the Pittsburgh Downtown Partnership is hoping to generate as much revenue as possible for its members. 

Duquesne University marketing professor Audrey Gusky predicts shoppers will leave about $20 million downtown this weekend, which is much more than it has been in the past.

“If you can believe it this is the 54th annual Light Up Night, and it has really blossomed and changed over the last 50 years,” Guskey said.

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Economy & Business
3:30 am
Thu December 26, 2013

Retailers Hope to Turn Christmas Sales Blues into Green

Retailers in the Pittsburgh region have their fingers crossed that business will pick up in the days leading to the New Year after disappointing sales figures leading up to Christmas.

“After Christmas sales are going to be extremely important to retailers because the holiday season wasn’t as strong as they hoped, and as a result, they want to get us in the stores and keep us there spending money,” said Duquesne University marketing professor Audrey Guskey.

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Business
1:54 pm
Thu August 1, 2013

Back-To-School Sales Expected to Drop, But Not So Much in Pittsburgh

Ready … set … shop!

While it doesn’t have have an official kickoff day like the Christmas shopping season does with Black Friday, retailers are trying to get parents and students to spend their back-to-school money a little earlier this year.

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