For many, farmers markets are one of the wonderful diversions of the summer season, where practical shoppers and foodies alike can peruse the offerings of local farmers. They provide community, frugality and an opportunity to skip the supermarket. But what are the business benefits of participating in a farmers market?
According to business contributor Rebecca Harris, the sellers in a farmers market get to see some clear benefits, one of which is the direct connection to their customers.
“It’s direct consumer marketing and the farmers get to decide on the pricing,” which helps them ensure they get fair pay for their hard labor.