U.S. Department Of Agriculture / Flickr

Four years ago, one group of people from a YMCA in New York City had an idea: to turn what had been days of consumer-driven attention to nonprofits and charities. #GivingTuesday was born in 2012 with the aim of engaging communities and getting people to “give back.”

“Whether that’s donations or volunteerism or raising your voice online or offline in support of whatever cause you’re passionate about,” said Asha Curran, director of innovation and social impact with the 92nd Street Y in New York City, which started the Giving Tuesday movement.