Information Sharing

Melinda Roeder / 90.5 WESA

So, you had a baby a couple of years ago, and you go to a store’s app to search for a toy for your now-toddler. And whaddayaknow, there's a sale on the perfect treat.

That could become more common as artificial intelligence continues to creep into our mobile shopping experiences.

One Pittsburgh company, CognistX, is at the forefront of that movement. Its mobile app enhancements let retailers use advanced information about a person’s lifestyle and spending habits to target specific content toward shoppers.