Shopping

Black Friday, the day after Thanksgiving, has long been perceived as the highest grossing shopping day of the year, when customers flock to shopping malls and department stores across the nation in search of deals and when shops' finances go from the red to the black.

But Audrey Guskey, associate professor of marketing at the Palumbo Donahue School of Business at Duquesne University, said times have changed.

What is the Future of the Shopping Mall?

Nov 26, 2014
John Good / Flickr

We’re entering the holiday shopping season which is make or break time for many retailers. 

It wasn’t too long ago shopping malls were the center of shopping activity.

However, in recent years malls have been in decline. Here to look at the change in our shopping habits and address the future of malls is Brian O’Roark, a professor of economics at Robert Morris University.

Ready … set … shop!

While it doesn’t have have an official kickoff day like the Christmas shopping season does with Black Friday, retailers are trying to get parents and students to spend their back-to-school money a little earlier this year.