Arguably the biggest sporting event in the world is currently taking place down in Brazil. The World Cup draws big numbers of television viewers across the planet, making it a great opportunity for companies looking to get their brand in front of a global market. This week contributor Rebecca Harris looks at the business of soccer.
“It’s a widely viewed sport. It has a cumulative audience, in the 2006 figures that we looked at, 26 billion people watched it over a course of a month, with an estimated 715 million people watching the final match, which is 1/9 of the entire world’s population. When we talk about those numbers, automatically that translates into television advertising, sports apparel sponsorship, infrastructure building in the host country, think about what's been built in Brazil alone, it’s just remarkable. So this really is big business.”