Social Media

Essential Pittsburgh
5:00 pm
Tue December 9, 2014

Analyzing Big Data Comes With Big Challenges

Credit Martin Gysler / Flickr

All those clicks, likes, and retweets you do on social media add up to a huge amount of data that can be worth millions to some companies.

But according to new research, actually using that data is easier said than done.

Derek Ruths, assistant professor of Computer Science at McGill University in Montreal, Quebec stresses that, at a general level, using social media data to predict behavior is challenging.

That's because data analysts are typically asked to study data for purposes different than what the data was originally intended for-- in effect, “trying to extract information that wasn’t intentionally put in there.”

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Essential Pittsburgh
2:45 pm
Tue November 25, 2014

The Media’s Role in Ferguson

Credit Peter Kirkeskov Rasmussen / Flickr

We close our discussion of the Ferguson decision with Jeff Ritter, Department Chair of Communications at La Roche College. He explains how social media has been an amplifier of positive and negative information throughout the proceedings.

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Essential Pittsburgh
2:11 pm
Wed October 22, 2014

Social Media and the Gubernatorial Election

Screen shots of the twitter profiles for Candidates Tom Corbett and Tom Wolf
Credit Tom Corbett/Tom Wolf Campaigns / Twitter

Do Governor Corbett and his challenger Tom Wolf have as many followers on Twitter and Facebook as their campaigns would lead you to believe? We’ll look at the role social media is playing in this year’s gubernatorial election with Pittsburgh Tribune Review reporter Andrew Conte.

Essential Pittsburgh
4:38 pm
Thu September 18, 2014

How Do Musicians Survive in 2014?

Credit SouthernWI / Flickr

When Justin Currie was the lead singer for the band Del Amitri, he scored a top ten single in the U.S. and was heard regularly on top 40 radio.

But earlier this month he had sold only nine tickets to his upcoming solo show at the Club Cafe.

That's when he posted a desperate message on Facebook saying that he was going ahead with the show and that the people of Western Pennsylvania ought to show up. He joins us along with WYEP Program Director Mike Sauter to discuss the business model for the modern musician.

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Essential Pittsburgh
3:54 pm
Tue September 16, 2014

Pitt's New Research Center Investigates the Effect of Social Media on our Health

Dr. Brian Primack
Credit UPMC / University of Pittsburgh Schools of the Health Sciences

We’re living in age of rapidly advancing technology. With so much of our everyday tasks being done online is it taking a toll on our health? We’ll pose that question to Dr. Brian Primack, director of the new Center for Research on Media, Technology, and Health at the University of Pittsburgh.

Take a look at these additional sources that  discuss social media and its effects on our health and well-being. 

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Science & Technology
3:30 am
Thu August 7, 2014

This CMU App Watches Boring Video So You Don't Have To

Skip to the good part: algorithm scours hours of dull video to find the most interesting bits.
Credit courtesy LiveLight

Say you have a large volume of digital video — hours of nanny-cam footage, perhaps, or a wedding reception.

And it’s boring, deadly boring. 

But suppose that, somewhere on that tape, something interesting does happen. Maybe it's just five seconds’ worth of attention-worthy images, buried under a mountain of redundant and predictable ones.

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How We Grieve
7:33 am
Wed July 23, 2014

On Social Media, a New Way to Mourn the Loss of Loved Ones

Ginny Kleker (left) pictured with her mother Teresa Ferguson in 2006. Following Ginny's suicide in 2008, Ferguson said Facebook helped her cope with her daughter’s death.
Credit Courtesy photo

Teresa Ferguson was not on Facebook before October 2008. Now she finds it indispensable.

Ferguson uses the site to manage the Facebook page of her daughter Ginny Kleker, who after years of battling a deep depression, ended her life at age 31.

Shortly after her daughter’s death, Ferguson accessed Ginny’s Facebook profile and posted a soul-baring letter describing her daughter's vibrant personality and mental health struggles. She also shared her thoughts as a mother about Ginny's suicide.

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Community
3:34 pm
Thu May 15, 2014

City Partners With Social Networking Site To Connect Neighborhoods Online

The city of Pittsburgh entered into a partnership Thursday with the social networking site Nextdoor, which allows users to connect with others in their city or neighborhood through private websites.

The site has been in the Pittsburgh area for more than two years and is represented in 67 neighborhoods, according to Sarah Leary, co-founder of the San Francisco-based company.

With the partnership, city officials will now have the ability to use the site to relay information to the entire city or specific neighborhoods, Leary said.

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Essential Pittsburgh
5:09 pm
Mon April 14, 2014

Think Before You Post: Mainstream Media's Increasing Reliance on Social Media

What should people be thinking before they post photos or updates to their social media accounts?
Credit Pat Williams / Flickr

 

As national media reports about the attacks at Franklin Regional High School began to unfold last week, a story of one of the injured victims taking a selfie from the hospital quickly went viral and prompted a range of reactions. Was the student showing off or simply communicating to his circle of friends?

Gordon Mitchell and Brent Malin, University of Pittsburgh associate professors of communication talked with us about the importance of media literacy and the evolving relevance of social media in our lives and in mainstream news.

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Arts & Culture
9:39 pm
Sat January 25, 2014

CMU School of Music Wants You to Tweet During Sunday's Performance

It seems like social media is starting to touch every part of our lives, and now that includes the concert hall too.

The Carnegie Mellon University School of Music is experimenting with what they’re calling “Tweet Seats” this Sunday. They’re asking some concert-goers not to turn their cell phones off during the Philharmonic Chamber Orchestra’s performance of pieces by Ravel, Mozart, and Beethoven, with guest conductor Ian Hobson.

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Essential Pittsburgh
3:02 pm
Mon November 25, 2013

The Dark Side of Social Media: Criminal Activity Displayed Online

Credit Mehfuz Hossain / flickr

People share so much of their lives on social media, from vacation photos to music and book choices. This over-sharing of information has extended to the bold and casual admittance of criminal activity.

David Harris, Distinguished Faculty Scholar and Professor of Law University of Pittsburgh School of Law says the rape case in Steubenville, Ohio is an example of how ever-present social media can play an important role in criminal cases.

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