Social Media

Flickr user Sean Salmon

As social engagement increasingly becomes centered around mobile apps, many local businesses are turning to location-based apps such as Foursquare and Yelp to attract customers.

But a new study from the University of Pittsburgh School of Information Sciences and Stevens Institute of Technology suggests that special deals and discounts linked to social media apps aren’t all that effective at driving customers to businesses.

Trying To Control The Message During The Budget Standstill

Jul 20, 2015
Dave Newman / flickr

  

As the budget stalemate continues in Harrisburg, Republicans in the legislature and Democratic Gov. Tom Wolf are engaged in a battle to make sure the voters get their message about who is responsible. Essential Pittsburgh broke down how the media war is being waged with Jeff Ritter, chair of media, communications and technology at La Roche College.

Whether promoting yard sales, selling strollers or reporting break-ins, Pittsburghers get the good out of social media service Nextdoor

The City of Pittsburgh recently celebrated the one-year anniversary of its partnership with the service, which places users in private online communities comprised solely of members of their own neighborhoods.

Ever Wonder What’s Behind Closed Captioning?

Feb 3, 2015
Daniel Olnes / Flickr

When working out at the gym or sitting at a noisy bar, you’ve probably watched the scrolling text on the nearby TV screen to find out what’s being said. Closed captions have been available for TV since the early days of Julia Child.

Analyzing Big Data Comes With Big Challenges

Dec 9, 2014
Martin Gysler / Flickr

All those clicks, likes, and retweets you do on social media add up to a huge amount of data that can be worth millions to some companies.

But according to new research, actually using that data is easier said than done.

Derek Ruths, assistant professor of Computer Science at McGill University in Montreal, Quebec stresses that, at a general level, using social media data to predict behavior is challenging.

That's because data analysts are typically asked to study data for purposes different than what the data was originally intended for-- in effect, “trying to extract information that wasn’t intentionally put in there.”

The Media’s Role in Ferguson

Nov 25, 2014
Peter Kirkeskov Rasmussen / Flickr

We close our discussion of the Ferguson decision with Jeff Ritter, Department Chair of Communications at La Roche College. He explains how social media has been an amplifier of positive and negative information throughout the proceedings.

Social Media and the Gubernatorial Election

Oct 22, 2014
Tom Corbett/Tom Wolf Campaigns / Twitter

Do Governor Corbett and his challenger Tom Wolf have as many followers on Twitter and Facebook as their campaigns would lead you to believe? We’ll look at the role social media is playing in this year’s gubernatorial election with Pittsburgh Tribune Review reporter Andrew Conte.

How Do Musicians Survive in 2014?

Sep 18, 2014
SouthernWI / Flickr

When Justin Currie was the lead singer for the band Del Amitri, he scored a top ten single in the U.S. and was heard regularly on top 40 radio.

But earlier this month he had sold only nine tickets to his upcoming solo show at the Club Cafe.

That's when he posted a desperate message on Facebook saying that he was going ahead with the show and that the people of Western Pennsylvania ought to show up. He joins us along with WYEP Program Director Mike Sauter to discuss the business model for the modern musician.

UPMC / University of Pittsburgh Schools of the Health Sciences

We’re living in age of rapidly advancing technology. With so much of our everyday tasks being done online is it taking a toll on our health? We’ll pose that question to Dr. Brian Primack, director of the new Center for Research on Media, Technology, and Health at the University of Pittsburgh.

Take a look at these additional sources that  discuss social media and its effects on our health and well-being. 

courtesy LiveLight

Say you have a large volume of digital video — hours of nanny-cam footage, perhaps, or a wedding reception.

And it’s boring, deadly boring. 

But suppose that, somewhere on that tape, something interesting does happen. Maybe it's just five seconds’ worth of attention-worthy images, buried under a mountain of redundant and predictable ones.

Courtesy photo

Teresa Ferguson was not on Facebook before October 2008. Now she finds it indispensable.

Ferguson uses the site to manage the Facebook page of her daughter Ginny Kleker, who after years of battling a deep depression, ended her life at age 31.

Shortly after her daughter’s death, Ferguson accessed Ginny’s Facebook profile and posted a soul-baring letter describing her daughter's vibrant personality and mental health struggles. She also shared her thoughts as a mother about Ginny's suicide.

The city of Pittsburgh entered into a partnership Thursday with the social networking site Nextdoor, which allows users to connect with others in their city or neighborhood through private websites.

The site has been in the Pittsburgh area for more than two years and is represented in 67 neighborhoods, according to Sarah Leary, co-founder of the San Francisco-based company.

With the partnership, city officials will now have the ability to use the site to relay information to the entire city or specific neighborhoods, Leary said.

Pat Williams / Flickr

 

As national media reports about the attacks at Franklin Regional High School began to unfold last week, a story of one of the injured victims taking a selfie from the hospital quickly went viral and prompted a range of reactions. Was the student showing off or simply communicating to his circle of friends?

Gordon Mitchell and Brent Malin, University of Pittsburgh associate professors of communication talked with us about the importance of media literacy and the evolving relevance of social media in our lives and in mainstream news.

It seems like social media is starting to touch every part of our lives, and now that includes the concert hall too.

The Carnegie Mellon University School of Music is experimenting with what they’re calling “Tweet Seats” this Sunday. They’re asking some concert-goers not to turn their cell phones off during the Philharmonic Chamber Orchestra’s performance of pieces by Ravel, Mozart, and Beethoven, with guest conductor Ian Hobson.

Mehfuz Hossain / flickr

People share so much of their lives on social media, from vacation photos to music and book choices. This over-sharing of information has extended to the bold and casual admittance of criminal activity.

David Harris, Distinguished Faculty Scholar and Professor of Law University of Pittsburgh School of Law says the rape case in Steubenville, Ohio is an example of how ever-present social media can play an important role in criminal cases.