Super Bowl


What better way to celebrate the big game?

"In the end / when our team won / mom and dad looked at each other / one thing led to another that night."

NFL advertisers teamed with Seal to recreate "one of the greatest love songs of all time to celebrate the greatest game of all time," according to the caption posted on the NFL's YouTube channel on Monday.

Data suggests nine months after a Super Bowl victory, winning cities see a rise in births, according to the ad.

How Super Bowl Ads Have Evolved Over 50 Years

Feb 4, 2016

This Sunday, many Americans will huddle around their televisions with friends and family to watch some of the best advertisements the industry can create. Oh, and they'll be watching a football game also. It’s Super Bowl 50 and at the tune of $5 million for 30 seconds of air time, advertisers are lining up with check books in hand. But how has a sports game come to be dominated by its ads? Essential Pittsburgh’s Paul Guggenheimer sat down with Duquesne University Associate Professor of Sports Marketing Ron Dick and Marketing Professor Audrey Guskey to explore the history of Super Bowl commercials.

Heinz / YouTube

Scores of hot dog costume-wearing dachshunds run through a grassy field while Harry Nilsson’s 1972 ballad “Without You” plays in the background.

What can’t they live without?

Heinz Ketchup of course. And mustard. And barbeque sauce, represented here by humans in condiment costumes. The dogs leap upon them, licking their faces while the announcer says, “It’s hard to resist great taste. Meet the Ketchups.”

Kraft Heinz has been trying to build buzz around their family of condiments with the hashtag #MeetTheKetchups.

Sarah Kovash / 90.5 WESA

It’s not just Friday, it’s Steelers Friday.

The Courthouse Courtyard was a sea of black and gold Friday as enthusiastic Steelers fan gathered for a playoff rally. The team will take on the Cincinnati Bengals in a last-chance wild card bid at 8:15 p.m. Saturday.

Allegheny County Executive Rich Fitzgerald said he sensed the energy all over town.

“It’s not exactly Steeler weather, but tomorrow it’s going to be, when we come back with a victory,” he said. 

Is This Year's Super Bowl Worth Watching Just for the Ads?

Jan 30, 2015
ThisIsNotApril / Flickr

This year a 30-second Super Bowl spot sells for $4.5 million dollars.

With so much money on the line, which advertising strategies are the most effective? How are advertisers changing tactics to get people's attention? And who are they targeting?

We discuss this with Bob Gilbert, Associate Professor of Marketing at the University of Pittsburgh's Katz School of Business.

Throughout the segment, Professor Gilbert provides insight on the goals of branding and the tactics used in Super Bowl advertising.

“What we are trying to do is find the right combination of generating awareness and attention, but also generating comprehension… that’s hard to do at the same time. I think Super Bowl advertisers have therefore aired on the side of attention. If you look at a lot of Super Bowl events you’ll find that there’s not as much information about the brand as much as it is a statement about the character about the brand .”

Also be sure to listen out for Gilbert's opinion of the latest controversial commercial from the internet domain registrar company, The ad was originally intended for this year's Super Bowl, but pulled in response to the social media backlash.

Michael B. / Flickr

In case you haven’t heard, the Super Bowl will be played this Sunday. 

While area football fans may have little interest in a game that doesn’t feature the Steelers our guest, Ronald Dick, associate professor of sports marketing at Duquesne University, offers some reasons for tuning in to the big game.

According to Dick, viewers often tune in for reasons other than the actual game.

A measles outbreak at a past Super Bowl has state officials concerned for the health of guests visiting Northern New Jersey for this year’s matchup. To contain any possible outbreaks, the New Jersey Department of Public Health has enlisted the help of a Pittsburgh company to take a proactive step against any health problems.

Super Bowl Viewers to Order 1.23 Billion Chicken Wings

Jan 28, 2014
Anthony Quintano / flickr

While the beloved Steelers won’t be playing in this year’s Super Bowl, residents of the City of Champions still enjoy watching the annual football game.

As one of the largest watched TV broadcasts each year, the economic impact of the football game reaches all facets of the tradition.

Super Bowl revenue includes everything from commercial payments to transportation and restaurant packages. This year the game will be played on February 2nd at MetLife Stadium in East Rutherford, New Jersey.

Rebecca Harris, business contributor and Director of the Center for Women’s Entrepreneurship at Chatham University explains that this game will be a first for shared hosting by New Jersey and New York, as well as the first time the game will be played outdoors in cold weather conditions.