Super Bowl

Is This Year's Super Bowl Worth Watching Just for the Ads?

Jan 30, 2015
ThisIsNotApril / Flickr

This year a 30-second Super Bowl spot sells for $4.5 million dollars.

With so much money on the line, which advertising strategies are the most effective? How are advertisers changing tactics to get people's attention? And who are they targeting?

We discuss this with Bob Gilbert, Associate Professor of Marketing at the University of Pittsburgh's Katz School of Business.

Throughout the segment, Professor Gilbert provides insight on the goals of branding and the tactics used in Super Bowl advertising.

“What we are trying to do is find the right combination of generating awareness and attention, but also generating comprehension… that’s hard to do at the same time. I think Super Bowl advertisers have therefore aired on the side of attention. If you look at a lot of Super Bowl events you’ll find that there’s not as much information about the brand as much as it is a statement about the character about the brand .”

Also be sure to listen out for Gilbert's opinion of the latest controversial commercial from the internet domain registrar company, GoDaddy.com. The ad was originally intended for this year's Super Bowl, but pulled in response to the social media backlash.

Michael B. / Flickr

In case you haven’t heard, the Super Bowl will be played this Sunday. 

While area football fans may have little interest in a game that doesn’t feature the Steelers our guest, Ronald Dick, associate professor of sports marketing at Duquesne University, offers some reasons for tuning in to the big game.

According to Dick, viewers often tune in for reasons other than the actual game.

A measles outbreak at a past Super Bowl has state officials concerned for the health of guests visiting Northern New Jersey for this year’s matchup. To contain any possible outbreaks, the New Jersey Department of Public Health has enlisted the help of a Pittsburgh company to take a proactive step against any health problems.

Super Bowl Viewers to Order 1.23 Billion Chicken Wings

Jan 28, 2014
Anthony Quintano / flickr

While the beloved Steelers won’t be playing in this year’s Super Bowl, residents of the City of Champions still enjoy watching the annual football game.

As one of the largest watched TV broadcasts each year, the economic impact of the football game reaches all facets of the tradition.

Super Bowl revenue includes everything from commercial payments to transportation and restaurant packages. This year the game will be played on February 2nd at MetLife Stadium in East Rutherford, New Jersey.

Rebecca Harris, business contributor and Director of the Center for Women’s Entrepreneurship at Chatham University explains that this game will be a first for shared hosting by New Jersey and New York, as well as the first time the game will be played outdoors in cold weather conditions.