Word Play

WordPlay: Informal Learning on the Go

Aug 29, 2013
Deanna Garcia / 90.5 WESA

Preschoolers in the city of Pittsburgh can forget the mundane and seemingly endless minutes of staring down the street for a bus.

A new program called WordPlay, by the Fred Rogers Company is meant to spark conversation between parents and children at bus stops. It’s also sparked a conversation about literacy and education.

Deanna Garcia / 90.5 WESA

It’s a reality for many parents and caregivers in Pittsburgh — you’re stuck waiting for a bus in the city and your kid starts getting bored and antsy.

A new effort is hoping to turn these times into teachable moments.

Instead of advertisements for law firms or universities, 23 bus shelters around Pittsburgh now have a poster adorned with colorful pictures of things such as ice cream, picnics and kiddie pools. The “Word Play” posters are part of an effort from the Fred Rogers Company to get adults talking to and interacting with kids.