Essential Pittsburgh
4:08 pm
Tue November 5, 2013

TV Program Shows How to START UP a Company

Gary Bredow hosts the new PBS show START UP, featuring entrepreneurs from around the country.
Gary Bredow hosts the new PBS show START UP, featuring entrepreneurs from around the country.
Credit START UP USA

Many Americans dream of owning their own business, but too often statistics and a fearful economy stop their progress- not Gary Bredow.

He started his own production company after quitting his desk job and he now hosts the public television program, START UP, where he talks with American entrepreneurs.

With some surveys sporting 85% failure for new small businesses, Bredow can understand why some would be wary of opening their own company. But Bredow says this shouldn’t completely discourage anyone. 

“You find out what you love about life and then you kind of streamline it and figure out, is there a way for me to make money doing this?”

On START UP, Bredow has talked with three Pittsburgh-based companies. House of the Dead is the first zombie-only store in America. They found the funds to sustain themselves by boiling down their business plan to daily revenue. Bredow also talked with the owner of Pittsburgh Paragliding about his love of the sport and of travel. And he spoke with the owners of La Dorita about their dolche de leche recipe and business.