Michelle Murray was browsing the soda aisle of her neighborhood corner store in North Philadelphia.
“Oh, my goodness. Oh, that’s ridiculous,” Murray said. “A dollar eighty. For a 16 ounce Pepsi? That’s just too much money for me."
A new city tax on sugary drinks can add up 18 cents to a can of soda or $1 to a 2 liter bottle.
Murray opted for tea instead. Like her, other consumers are increasingly going for unsweetened drinks, according to Philadelphia retailers. Some report a 50 percent drop in soda sales.