A new ad from Procter & Gamble shows an African-American mother and daughter sitting in the front seat of a parked car.
“Now, when you get pulled over —” the mother begins. Her daughter interjects, saying she’s a good driver.
“Baby, this is not about you getting a ticket,” the mother replies. “This is about you not coming home.”
Called "The Talk,"the ad, which shows a series of similarly emotional conversations, is part of P&G’s “My Black is Beautiful” campaign, the latest in a string of ads the company describes as "socially conscious."