public television

John Beale / Focus Features

Morgan Neville never met Fred Rogers. Growing up, he had the same relationship with Mister Rogers’ Neighborhood as did many people his age: Neville, now 50, watched the show, then more or less forgot about it. 

LeVar Burton: Opening Books and Opening Minds

Aug 6, 2014
Courtesy readingrainbow.com

LeVar Burton is known as an actor for the numerous roles that he has taken on over the years: as Kunta Kinte in “Roots,” as Detroit Tiger Ron LeFlore in “One In A Million: The Ron LeFlore Story,” and as Lt. Commander Geordi La Forge in “Star Trek: The Next Generation.”

But to millions of young adults, he was known as the affable host on the PBS show “Reading Rainbow” from 1983 to 2006. Burton will be in Pittsburgh for Steel City Con this week due to his fame on “Star Trek,” but Burton appeared on Essential Pittsburgh to discuss the revival of “Reading Rainbow.”

In 2011, Burton and his business partner, producer Mark Wolfe, acquired the “Reading Rainbow” license, promising to bring to the next generations of kids the finest reading and enrichment experiences found anywhere.

“Reading Rainbow” is now a fully re-imagined app bringing the beloved brand to children of the digital age and one of the most popular and highest rated children’s products in the market.